Dismantling Racism Training - Save the Date Announcement

July 9, 2012

TO: Interested Parties

FR:  Dismantling Racism Training Project Team-Bob Bingaman, Jackie Carroll, Allison Chin, Becki Clayborn, Rita Harris, Liz Pallatto Bill Price, Julia Reitan

RE:  Dismantling Racism Training - Save the Date Announcement - October 4-7^th, 2012

It’s our pleasure to inform you that the Dismantling Racism Project Team (see team members above) has been charged with designing, implementing and evaluating Sierra Club Dismantling Racism training.  Our Project Team has enthusiastically undertaken this charge for the last several months and we are excited to announce tentative training dates.  If you and/or your community partners are interested in attending, please save the dates of October 4-7, 2012.  These dates are tentative until we secure a training facility. Once we have finalized a training site, we will send out an announcement which outlines the application process.

OLT Workshops, Chair Training and OLT 101 Telecourse Dates Set!

Outing Leadership Trainings are now planned for California (June), Washington (August), Colorado (October) and North Carolina (November). The annual Outing Chair Training workshop dates are September 28-30 in Sausalito, CA. Visit the training calendar to learn more.

We are also running a July and September OLT 101 Telecourse. Visit the OLT 101 Telecourse Application to learn more and apply!

Message Box Training

Friday, May 11 at 1pm ET/12pm CT/11am MT/10am PT

 

The Sierra Club adopted the use of message boxes and message triangles -- simple, visual tools defining strategic messages that will be presented to public audiences through the media – to make us more nimble, succinct and strategic responding to reporters' questions.  Learn the Sierra Club’s standard method of designing a message box, and practice using it to tell a persuasive and comprehensive story to the public.  Practice time, too!

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/346167969

 

Strategic Communication Training

Tuesday, April 24, at 4pm ET/3pm CT/2pm MT/1pm PT

Learn how working with the news media helps us win, and review the 3 fail-proof steps of strategic communication: Targeting the Right Audience, Developing Strategic Framing and  Messages, and Implementing Media Tactics.  This training also covers the Sierra Club Strategic Communication Plan template, includes best-practices and examples, and gives us an opportunity to learn from each others, as we share and compare experiences.

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/612377264

 

Pitch Training

Friday, April 20, at 3pm ET/2pm CT/1pm MT/12pm PT

This training covers best practices to effectively “pitch” the Sierra Club story to the news media – a crucial building-block skill to help us spread our message, influence public opinion, and persuade policymakers!  Secret biases of the news media will be revealed! Our practice session will warm you up and get you ready to pitch reporters and editors in real-time!

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/242063296

New Staff Media Orientation

Wednesday, May 2 at 2pm ET/1pm CT/12pm MT/11am PT?

 

If you are a new Sierra Club field organizer or Chapter/SSC/state/regional campaign staffer or volunteer, this phone/webinar training will help orient you to the Sierra Club’s available communications resources, and the benefits to integrating media work into field strategy and campaigns. The training will cover the role of the grassroots media coordinator and others in the Club’s Communications Dept., major existing communications resources, and other communications tools that you can use to further your program and organizing work.

May 2: Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/891017888

 

January OLT 101 Telecourse Application Available!

This course consists of completing some homework, designing mock trip and completing two ninety-minute conference calls - this Telecourse is ideal for those who prefer a face-to-face training but simply can't.http://clubhouse.sierraclub.org/outings/training/intro/olt101/telecourse.aspx  Applications are due January 12, 2012.

 

Online Organizing Training October 12, 2011

WHAT: Online Organizing Training for New Organizers 
WHO: New field organizers, or anyone (including volunteers) that wants a quick refresher! 
WHEN: Wednesday, October 12, 12PM Pacific/1PM Mountain/2PM Central/3PM Eastern
WHERE: Conference call and PowerPoint detail to come
 
RSVP/Questions: Contact Sarah at sarah.rasmussen@sierraclub.org or 206-378-0114x316

 

Topics we'll discuss:

 
- Why organize online?
- Online toolbox
- How to write a great email
- Email arc basics
- How to work with your ROO
- Data flow

- Q & A

Want to attend but can't make this one? We're planning to hold these monthly - in the meantime, give your Regional Online Organizer a call so you can go over the basics with them!

SC Media Update for October!

New Organizer Media Orientation - Friday October 14, at 2pm ET/1pm CT/12pm MT/11am PT
This phone/webinar training is highly recommended for all newly-hired field organizers and chapter/state/regional campaign staff, to orient you to the communications resources available at the national Sierra Club and the benefits to integrating media work into field plans. Secrets of the Communications Department, revealed… only in this training!  Please RSVP to rachele.huennekens@sierraclub.org

NEW! Message Box Training - Thursday, October 20, at 2pm ET/1pm CT/12pm MT/11am PT
Have you seen the Sierra Club's new message boxes on Clubhouse or email listservs?  Message boxes are a new tool that the Sierra Club is using to define strategic message points in a way that make us more nimble, succinct and able to respond to reporters' questions.  The media team has developed a new phone conference/webinar training to teach Sierra Club communicators how message boxes are structured, how they're used, and to give us an opportunity to practice our skills using message boxes to calmly answer reporters' questions with our most persuasive points!  RSVP for the training to: rachele.huennekens@sierraclub.org

Pitch Training Tuesday October 26, at 3pm ET/2pm CT/1pm MT/12pm PT
The highlight of this popular training is valuable practice time to hone our skills at “pitching” the Sierra Club story to the news media – a crucial building-block skill to help us spread our message, influence public opinion, and persuade policymakers!  Please RSVP for the training to rachele.huennekens@sierraclub.org

OLT 101 Telecourse Applications Now Available

This Telecourse consists of completing some homework, designing mock trip and completing two ninety-minute conference calls - this Telecourse is ideal for those who prefer a face-to-face training but simply can't.http://clubhouse.sierraclub.org/outings/training/intro/olt101/telecourse.aspx  Applications are due October 5.