Al Gore just announced his new plan to launch what is, according to the Washington Post, “one of the most far-reaching public advocacy initiatives in recent years." The Alliance for Climate Protection recently announced its “we” campaign, a three-year, $300 million endeavor that aims to translate American awareness of climate change into effective national policy to curb global warming. It plans to enlist 10 million volunteers through massive media communication, including commercials during the ever-awesome “Idol” and ads in trendy magazines for all of you closeted People readers.
Despite criticism and reactions from climate change skeptics (often linked to oil, gas, and coal companies – BIG shock), this ambitious campaign comes at a time when America needs legislative steps to curb global warming. In Mr. Gore’s own words, “It’s important to change the light bulbs, but it’s much more important to change the laws.”
Take action on global warming legislation by urging your Representative to cosponsor Waxman’s Safe Climate Act – a bill that requires 80% emission reductions by 2050!