Hi there! My name is Bri, and I am one of the media interns here the Sierra Club for the 2008 summer, and I'll be posting each Monday for the next month or so. Happy reading!
Rising oil prices have put one industry in particular into a crisis – the airline industry. Already, three airlines have gone bankrupt this year, and many others are teetering on the edge. It’s obvious that for the industry to survive, they’re going to have to think outside the barrel.
It’s in this near-comatose state that we’re finally starting to see some progress. In April 2008, the Air Transport Association of America (ATA) released a statement affirming its commitment “to the development and deployment of safe, environmentally friendly, reliable and economically feasible alternatives to conventional petroleum-based jet fuel.” Between individuals pointing their fingers at airlines for their excessive contributions to global warming and the rising cost of petroleum-based fuel, it seems only natural that air travel providers are looking for ways to solve the air travel crisis.