Who doesn’t love good news? Let’s start with something catchy– maybe a soundtrack as you read the rest of this column.
This week we released a video created by DJ Steve Porter, known for his innovative "remix" videos, featuring celebrities, sports stars, and now Michael Bloomberg, philanthropist and Mayor of New York City, and the Sierra Club’s Beyond Coal campaign.
Creative, internet-based videos are no longer something reserved for major corporations to promote products; we’re now using this type of media to promote issues that the public cares about.
Beyond Coal will continue to lead with cutting edge social media and traditional media campaigns that energize communities to move beyond coal and build the clean energy economy. We hope people who are inspired by the energy and momentum in this video will join the cause and help move the country from coal to clean energy.
Speaking of inspiration – did you see the news yesterday from Austin, Texas? The city announced that starting October 1st, it will meet its 400 million kilowatt hours of electricity needs wholly from in-state generated wind energy. The energy will be provided by a wind farm in west Texas and will power all libraries, fire stations, recreational centers and police stations. Austin has set a goal of buying 35% of its total energy from clean sources by 2020.