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April 04, 2012

Big Coal Really Will Say Anything

Last week we introduced you to Mr. Coal Guy, a coal industry executive with a penchant for 80s television. As he dubs over some classic TV programming, you realize that coal companies will say anything to prevent us from moving Beyond Coal.

Today, we're excited to launch the latest in this series, starring two guys in golden jumpsuits:

 
We’re releasing this new video just as the coal industry is launching some misleading ads, reaching into their deep pockets to kick off a brand new $40 million ad campaign that will try to paint a rosier picture. But just like the tobacco companies before them, it's clear that they will say anything to hide the truth that coal is killing Americans. While they're trying to make the case that our country's future depends on coal, we know that clean energy innovation is the real key to creating jobs and keeping America competitive - without making our families sick or disrupting our climate. It’s time to move beyond coal and make Mr. Coal Guy history.

Since we launched the videos, the response has been incredible. The videos have been viewed more than 300,000 times and the buzz on Twitter and Facebook continues to grow. While these videos are meant to be funny, the message is serious: coal is a dirty fuel that is making our country sick.

We need your help - share the new video and spread the word!

-- Mary Anne Hitt, Director of the Beyond Coal Campaign

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