« Ukranian Coal Plant “Facelift” Actually Means More Pollution | Main | World Bank, Coal, and the Right Side of History »

July 11, 2013

WindMade: A New Way to Buy

Consumer labels exist so we as purchasers can make a more informed choice about the products we buy. For example, fair trade labels allow us to choose products that don't harm the people who make them. Organic labels allow us to buy foods free of chemicals and pesticides. And now, a new label will allow us to buy products made from clean, renewable energy.

Last month, WindMade launched as the first global product label for renewable energy. Certification is granted to products and services where a minimum of 75% of their production's total electricity footprint comes from renewable energy, primarily wind power. But they’re not only looking at the manufacturing process. The criteria to receive a WindMade label includes a look at total power consumption, for all components of a product, across the production process: from the extraction of the raw materials all the way to the product leaving the factory gate.
 

It's clear that buying products powered by renewable energy is important for people around the world. A recent global consumer study (PDF) showed that 73 percent of consumers would have a more positive perception of a brand if it used wind power as their primary energy source. This study is good news for companies that already use wind power, and is a good reason to explore renewable energy for those companies that don't.

The Sierra Club is excited to be supporting WindMade as they work to broaden the reach of this new label. We'll be playing an active role in the development of a new, broader label for companies and organisations that use all types of renewable energy (including wind, solar, and geothermal) in their operations and for manufacturing their products. We'll also sit on the WindMade Technical Committee to help shape the technical requirements for this new label.

The WindMade label is a win for consumers and businesses alike. More transparency into a product's manufacturing and production process creates more accountability for businesses while also allowing families to vote with their money. Some companies that have already joined the WindMade program include LEGO, Motorola Mobility and Deutsche Bank.

Learn more about WindMade on Twitter or Facebook, and you can join their "Show You Care" campaign to share what products you want to be WindMade. We look forward to helping the WindMade label grow and we hope to see many more companies seek WindMade certification in the years to come. Which products would you like to be WindMade?

-- Jodie Van Horn, Sierra Club Director of Strategic Relations

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b96069e201901e38d35e970b

Listed below are links to weblogs that reference WindMade: A New Way to Buy:


User comments or postings reflect the opinions of the responsible contributor only, and do not reflect the viewpoint of the Sierra Club. The Sierra Club does not endorse or guarantee the accuracy of any posting. The Sierra Club accepts no obligation to review every posting, but reserves the right (but not the obligation) to delete postings that may be considered offensive, illegal or inappropriate.

Up to Top

Find us on Facebook Follow us on Twitter Rss Feed



Sierra Club Main | Contact Us | Terms and Conditions of Use | Privacy Policy/Your California Privacy Rights | Website Help

Sierra Club® and "Explore, enjoy and protect the planet"® are registered trademarks of the Sierra Club. © 2013 Sierra Club.
The Sierra Club Seal is a registered copyright, service mark, and trademark of the Sierra Club.