The Sierra Club has been telling the public for years that coal makes children sick. This week, we’re making sure that the decision-makers in Washington, D.C., get the message with a "station domination" ad campaign (example below) in the second-busiest rapid transit system in the country.
Our Beyond Coal campaign posted banners, oversize posters, lightboxes, and floor graphics in 80 locations throughout the centrally-located Farragut North Station. And to kick things off, Sierra Club activists stood outside the station with giant inhalers on a "code orange" air quality warning day to dramatize the health risks of dirty coal pollution.
So far, we’re contributing to the buzz on Twitter and caught the eye of the Huffington Post.
Take a closer look at our ads.
Our Beyond Coal campaign posted banners, oversize posters, lightboxes, and floor graphics in 80 locations throughout the centrally-located Farragut North Station. And to kick things off, Sierra Club activists stood outside the station with giant inhalers on a "code orange" air quality warning day to dramatize the health risks of dirty coal pollution.
So far, we’re contributing to the buzz on Twitter and caught the eye of the Huffington Post.
Take a closer look at our ads.
