Last weekend in Washington, D.C., the Sierra Club made a splash with the launch of a new advertising campaign focused on protecting families from toxic mercury pollution. Placed throughout 160 Metro train cars, the ads show images of pregnant women and point out the dangerous levels of mercury pollution that afflict over 300,000 newborns each year. Mercury is a potent neurotoxin that can damage the brain and nervous system and cause developmental problems, learning disabilities, and delayed onset of walking and talking for babies.
The ads come as the Obama administration is expected to issue the first-ever federal protections regarding mercury pollution from power plants, rules that would reduce mercury pollution in the United States by 90 percent. Coal-fired power plants remain one of the largest sources of pollution in our country: they pump approximately 48 tons of toxic mercury into our air each year, constituting the largest domestic source of federally unrestrained mercury pollution in the United States.
Our ad campaign was featured in media outlets Huffington Post (front page!), Greenwire/E&E News, and Politico Morning Energy.
Check out the ads here.
The ads come as the Obama administration is expected to issue the first-ever federal protections regarding mercury pollution from power plants, rules that would reduce mercury pollution in the United States by 90 percent. Coal-fired power plants remain one of the largest sources of pollution in our country: they pump approximately 48 tons of toxic mercury into our air each year, constituting the largest domestic source of federally unrestrained mercury pollution in the United States.
Our ad campaign was featured in media outlets Huffington Post (front page!), Greenwire/E&E News, and Politico Morning Energy.
Check out the ads here.
