A Creepy Scottish Cycling Trip with Rapha
"Eimhir, the daughter of the MacLeod clan, who was betrothed to the devil but, preferring death, jumped into the loch and was transformed into a mermaid," UK outfitter Rapha's blog tells us. "Auld Clootie, enraged, struck the earth and created the blasted landscape, it is said."
This "blasted landscape" belongs to Assynt, a seriously out-of-the way corner of northeast Scotland, which makes it ripe for cycling, as the Rapha Continental team does, through gale winds and herds of wild deer.
Their short film is one to watch. It can be described as beautiful, and, like the legend, haunting and kind of creepy, particularly with the Beowulfian narration of their experience.
Not bad for advertising either.
Benita Hussain is a freelance writer and editor whose work has appeared in Conde Nast Traveler, GOOD and Women's Adventure Magazine, among others. With degrees from Cornell University and Fordham Law School, she's also a part-time lawyer and yoga teacher that surfs, climbs and travels to do both. Twitter: @hussainity.