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The Green Life: Many Shades of Green

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November 13, 2006

Many Shades of Green

SF Green FestivalThe three-day Green Festival in San Francisco was packed to the gills this weekend, with some 30,000 attendees jostling to look at the hundreds of exhibitors' booths (especially if they were dishing out free samples of organic chocolate, yogurt, macaroni and cheese, or, really, anything else to eat).

It was great to see so much excitement about ecofriendly living, and great to see stylish clothing and homewares, clever techie gadgets, and regular Joes and Janes outnumbering the flowing tunics, aura handbooks, and members of the tie-dye set. Not that I don't love the hippie die-hards, but green solutions have to look, feel, and work great before more people will adopt them. As one of the hip vendors I spoke to described her company's internal motto, "Frumpy is not an option."

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