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The Green Life: Pop Corner

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November 07, 2006

Pop Corner

In between comedian Jack Black's hosting antics and Shakira's shaking hips, MTV made time for a speech by Al Gore at its annual Video Music Awards. With the channel's audience sharing Gore's concern about global warming--81 percent of 13- to 24-year-olds surveyed say that action must be taken right away--MTV has launched a two-part Break the Addiction Challenge, including a 12-step program to reduce personal contributions to global warming and a contest for U.S. and Canadian campuses to switch to 100 percent green energy.

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