Trendsetter
Corina Beczner, age 34
Green-wedding planner
A class in the geography of garbage changed Corina Beczner's life. With her outgoing personality and passion for waste reduction, greening often-extravagant events was a perfect match. Beczner founded her wedding-planning firm, Vibrant Events, last June after graduating with an MBA in sustainability from San Francisco's Presidio School of Management.
Q: How can being green make a wedding more memorable?
A: Sustainability is all about being innovative, and the most meaningful weddings are the ones that don't do all that cookie-cutter stuff. One bride didn't want any cut flowers, so her friends made paper flowers that could be recycled. It was festive and represented the couple well because they were both artists.
Q: Does being ecofriendly ever run afoul of wedding etiquette?
A: One couple used an Evite invitation; the family didn't like that. But another sent one piece of paper in an envelope to meet traditional expectations and created a supplemental Web site.
Q: Why is it important to make weddings environmentally friendly?
A: This is a $139 billion-a-year industry. I want to help couples use some of that money to express what they care about--whether it's local food, carbon emissions, or recycling.
(Photograph by Patty Nason)
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Want to know more about getting married in sustainable style? Check out all the resources, tips, and ideas in our recent list of "10 Steps to a Green Wedding." Look for an interview with another ecofriendly wedding planner on Friday. Meet a real-life couple that got married in a climate-neutral ceremony. And read the rest of our interview with Corina Beczner after the jump.








