With its scantily clad models luxuriating on a beach in front of a half-submerged Mt. Rushmore, it was hard to tell how seriously clothing maker Diesel took its global-warming-themed ad campaign. But the March Sports Illustrated cover photo of Florida Marlins pitcher Dontrelle Willis knee-deep in a flooded base-ball stadium bore an unambiguous message: "Time to pay attention." After describing how climate change is affecting sports--including shorter ski seasons, fewer fishing opportunities, and summer days too hot for football practice--author Alexander Wolff writes, "We don't have the luxury of looking on from the sidelines. We must become players too."
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May 10, 2007
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