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The Green Life: Is Blue the New Green?

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April 10, 2008

Is Blue the New Green?

ThumbnailCan the world smartly shop its way to sustainability? That's what former Sierra Club President Adam Werbach says in arguing that blue is the hip new green. He thinks folks are sick of "green" and so appropriated the European-style "blue," which has fewer grow-your-own-granola connotations.

Every product you buy should be a gateway to a personal sustainability practice, he wrote in today's San Francisco Chronicle. 

The first step is developing your own personal practices. The second step is asking the stores where you shop to start carrying products that support your practice. And the third step is sharing your practice with your friends. It all starts with you.

Read more about Werbach’s blue mood here.

In other color spectrum news, the Sierra Club recently partnered with the United Steelworkers and the Natural Resources Defense Council to form the Blue-Green Alliance, a move meant to stimulate environmentally friendly jobs. So let’s see, green + blue . . . does this mean this blog should change its name to The Cyan Life or The Turquoise Life?

--Della Watson

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