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The Green Life: Keeping it Simple

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April 22, 2008

Keeping it Simple

Folks have lots to say about the commercialization of Earth Day: CNET's Charles Cooper explains why he's sitting this one out, the Wall Street Journal asks if Earth Day is bad for the planet, and Dateline Earth blogger Robert McClure rants about kitty toilet trainers, voltaic backpacks, and other products marketed with a shiny green wrapper for this day of days.

While charging your iPod with solar power doesn't seem like such a bad idea, too many toilet trainer-esque pitches might drive a reasonable person to extremes.

But wait! Most people who pay attention to this stuff (at least among those surveyed by Mambo Sprouts Marketing) plan to stick with the simple things in celebration of Earth Day:

  • More than half (58 percent) said they planned to just enjoy nature or the outdoors.
  • About one in two (48 percent) said they planned to be more environmentally responsible by using less energy and bringing a reusable grocery bag to the store.

Somehow, despite our fabulous ideas for things to do today, less than 20 percent said they expected attend a festival or other organized event.

Have you spotted any blatant greenwashing this month? Have you embraced the eco-themed sales whole hog and stocked up on CFLs?  Please, do tell!

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