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The Green Life: Clean, Green, Off Screen

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May 09, 2008

Clean, Green, Off Screen

'Green' cars are hot in Silicon Valley, on Hollywood Boulevard, and even on TV these days. But a fan club that includes Cameron Diaz and Jessica Alba hasn't been enough to win hybrids a spot among vehicle-celebrities like the dork-tastic DeLorean ("Back to the Future") and roaring '68 Mustang ("Bullitt," below).

You won't find a purring Prius in  "Speed Racer", or in "Indiana Jones" . According to New York Times reporter Michael Cieply, hybrids in general need not apply for sexy car roles. "The 'in' ride with stars and producers isn't hot on screen," he writes. Somehow, even putting God behind the wheel of a Prius in "Evan Almighty" didn't catapult the car to superstar status. Shocking.

None of this, of course, has stopped venture capitalists and auto industry giants from pouring money into clean car technology, the Wall Street Journal reports.

What do you think about cars on the big screen? Do you have a favorite? Do you chafe at the ubiquitous product placement? What would you like to see done differently?


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