Amazon Unwraps Smarter Packaging Plan
Plastic clamshell cases, twisty-ties, and oversize boxes for itty bitty products may soon be a thing of the past for Amazon.com customers. The online retailer announced a new "Frustration-Free Packaging" initiative today, launching the first phase of a multi-year international effort to make shipments easier to open and less wasteful. According to the company's Web site, rollout will begin with products from Mattel, Fisher-Price, Microsoft, and memory card maker Transcend. As Consumerist explains, "Instead of a medieval torture device, the toy will now arrive in something called 'a box.'" What an idea!