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The Green Life: A New Cereal Box

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January 28, 2009

A New Cereal Box

Cereal box You delicately nudge your finger under the cardboard flap, mindful of its crucial interlocking function, but it rips anyway. It'll never close properly now. You shake that off and focus on the inner bag, but the plastic immediately tears halfway down the side and spills cereal between the two containers. The whole thing will be stale in a couple of days and you can't help but think, "What a waste."

After years of breakfast-time torture, Kellogg finally agrees. The world's largest cereal producer rolled out a new packaging plan on Monday, providing 40 Wal-Mart and Kroger stores in Detroit with cereal in shorter, deeper containers. The six-month trial aims to sell the same amount of cereal while saving shelf space and reducing packaging waste.

While you wait for the less wasteful boxes to hit stores nationwide, check out Target's Archer Farm cereal in a distinctive, easy-pour canister. There's no bag to struggle with; it has a plastic lid that snaps shut and a body made of 55% recycled material. 

--Jordana Fyne

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