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The Green Life: Clean Coal is Just Soooo Cool!

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January 23, 2009

Clean Coal is Just Soooo Cool!

 Coolcoal

Remember when putting sunglasses on something automatically made it cool? That's what Peabody Energy, the world's largest coal company, wants you to think about black, shiny lumps of coal. And the image above? No, we didn't make it as joke using Photoshop, Peabody Energy did -- but not as a joke. The Sierra Club and several other nonprofits, led by Al Gore's Alliance for Climate Protection, have joined to form the Reality Coalition to help fight the coal industry's ludicrous marketing campaign. They were quick to pick up on Peabody's new ad, which ran on a full page in the Washington Post two weeks ago. Here's hoping that people won't be fooled by the coal industry's cool, new sunglasses... Then again, it worked for Flavor Flav.

--Michael Fox

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