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The Green Life: The Coal Reality, Coen Brothers Style

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March 02, 2009

The Coal Reality, Coen Brothers Style

A few weeks ago, we blogged about some of the ridiculous marketing techniques that the coal industry has used to try to promote "clean coal."  This week, the folks at the Reality Campaign (of which the Sierra Club is a partner), teamed up with all-star directors Joel and Ethan Coen (of Fargo, The Big Lebowski, and No Country for Old Men) to make a hilarious ad called "Air Freshener" that pokes some good fun at the oxymoronic "clean coal" concept. Check out the ad above, and if you're feeling bold, make your own "clean coal" ad and submit it to the Reality Campaign. If they like it, they'll post it on their site and give you $500!

--Michael Fox

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