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The Green Life: "Psycho" Shower Scene: The Dirty Version

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March 25, 2009

"Psycho" Shower Scene: The Dirty Version

No one was really looking at the shower water as Janet Leigh screamed her way out of the Bates Motel and into Hollywood history, but maybe it's worth a second glance. This viral ad campaign from a group of leading international health organizations aims to draw attention to the contaminated water endured by many of the world's developing countries by spoofing several iconic movies; check out what they did with the car-wash scene in Cool Hand Luke.

Unsanitary water is largely responsible for the diarrhea that causes dehydration and malnutrition and results in 2.2 million deaths each year. International World Water Day, March 22 each year, strives to bring attention to the importance of freshwater management, and of late, has been spanning out into World Water Week (we're in it). This year's theme, Transboundary Water, focuses on water's role in managing international peace, security, and sustainable growth.

Water wars are not exclusive to developing nations. Georgia, Alabama, and Florida have been locked in battle over desperately limited water supplies for nearly 20 years. As the legal squabbles continue, it may be useful to consider World Water Day's slogan: "Whether we live upstream or downstream, we are all in the same boat."

--Jordana Fyne

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