The NBA Goes Green for a Week. Score!
The NBA's green week has begun and will run through April 10. In a partnership with NRDC, the professional basketball league will be conducting several campaigns, including auctions to raise funds for environmental causes and facilitating community eco-projects with player involvement. The NBA has also launched a new site featuring green tips and player interviews.
These high-profile players are also getting involved through their apparel: "As part of NBA Green Week 2009, adidas will outfit all players with 100 percent organic cotton adidas shooting shirts featuring the NBA Green logo. The Denver Nuggets, Charlotte Bobcats, and the Chicago Bulls will wear green-colored uniforms and socks made from 45 percent organic cotton during select home games throughout the week to raise additional environmental awareness."
That's great news, considering how much kids emulate their athletic heroes through what they wear.