Eco-News from the Pop World
The latest trends in pop culture? They're all green, baby. Here are some of the most recent tabloid items:
Teen Idols for Change: Disney Channel stars are promoting the company's new "Friends for Change: Project Green" initiative. “I say you do have the power change the world – because you have friends,” says Miley Cyrus, encouraging youngsters to check out the new website dedicated to helping kids save the planet. Online, kids can pledge to green their lives by making bite-sized changes. Plus, they can vote for which environmental causes in which they want Disney to invest $1 million.
Eco-Cola: Coca-Cola recently announced "PlantBottle," a new type of soda container that is totally recyclable and made in part from sugar cane and molasses. While bottles will still be composed mainly of petroleum, the company says it's looking into making future PlantBottles more sustainable yet. Coca-Cola plans to launch the product soon – Dasani drinkers can expect to buy their water in ecofriendlier containers later this year.
Supershopper: A new mobile-phone application, called Ecohero, will allow consumers to gauge a product’s eco-friendliness by scanning in its barcode – an idea inspired by the price-comparing application ShopSavvy. HBO’s Entourage star Adrian Grenier conceptualized the idea and is developing it with Big in Japan, the same firm that produced ShopSavvy. If funding comes through, the app will launch this August for Apple’s iPhone and Google’s Android platform.