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The Green Life: Greenpeace Video Points at Shoemakers' Role in Amazon Deforestation

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June 04, 2009

Greenpeace Video Points at Shoemakers' Role in Amazon Deforestation

For the past three years, Greenpeace has been investigating the cattle industry in Brazil, which is not only the chief source of carbon dioxide emissions in that countryand responsible for 80 percent of deforestation in the Amazonit is also the largest single driver of deforestation anywhere in the world.

The Greenpeace investigation exposed the Brazilian government's complicity in bankrolling the companies responsible for deforestation in the Amazon, as well as several top-name shoe brandsincluding Adidas, Nike, Reebok, and Timberlandwhose demand for leather may be supporting cattle ranches that are illegally de-treeing the Amazon.

Every-Step-Counts-video

A new Greenpeace report, "Slaughtering the Amazon," tracks leather, beef, and other cattle products produced by ranches involved in illegal deforestation as they make their way to processing plants, manufacturers, and ultimately, consumers. The report has received international coverage, including features in the Guardian, Reuters, and Financial Times.

An accompanying video, "Every Step Counts To Save the Amazon," powerfully showcases in just one minute the role of the footwear industry in Amazon deforestation.

Every-Step-Counts  

How can you help? Send an e-mail to footwear manufacturers Nike, Timberland, Adidas, Reebok, Clark's, and Geox, telling them that you care about what their shoes are made of, and whether their production practices encourage Amazon deforestation.

--Tom Valtin

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