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The Green Life: A Rental Community to Keep it Green

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November 24, 2009

A Rental Community to Keep it Green

With Black Friday this week and Christmas just around the corner, the holidays can bring out the worst in our overconsuming and wasteful habits. We buy and get gifts, like DVDs, that usually receive more shelf time in a week than actual use in a year. If one of your New Year’s resolutions will be to limit your eco-footprint, one company’s attempt to revolutionize the act of  renting can help reduce waste and save resources while earning you a little extra green.

Rentalic Inc. (pronounced like "metallic"), a company in San Mateo, California, runs a community rental service via an online marketplace. Users can rent out their stuff, allowing renters to avoid spending the full amount for an item they might only need temporarily. The idea is to save or make money while reusing and sharing.

The company recently launched its site and has been signing up members on an invite-only basis; it'll open to the general public later this month. Listing items and services is free, though borrowers pay a 99-cent fee upon a successful reservation.

Worried that this'll generate additional packaging and air miles for shipping? You can reuse cardboard boxes, limit excessive packaging, or find a creative, green way to ship like these companies. After all, this could be one resolution that will be lighter on your wallet and the environment.

--Michael Mullaley


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