Discovering the Forest, Shrek-Style

DreamWorks and the North Face have teamed up to produce a series of public-service announcements called the “Discover the Forest ” campaign to encourage kids to discover nature and better connect with untouched places.  

According to the National Institute for Play, American children spend 50% less time outdoors than they did 20 years ago. The popularity of television and video games has left many kids bereft of the benefits of being in natural surroundings, including improved physical and emotional health.

The new TV, radio, outdoor, and web PSAs feature Shrek playing with children in the forest and nudging kids to get outside and explore nature because there are “surprises everywhere.”

The campaign's website proffers games, help finding local places to visit, and a downloadable activities packet for kids to take with them into the outdoors.

--Kate Cleland