Coca-Cola Offers Sweet Rewards for National Parks
Through MyCokeRewards and the Summer Snapshot Contest, the soda giant is giving away annual passes and family vacation packages to national parks. Coke drinkers can “upload a laugh” to MyCoke.com’s Smile-izer, too, where for each upload, Coca-Cola will donate $1 – up to $50,000 – to the National Park Foundation, and $100,000 to the park voted America’s favorite at LivePositively.com.
Though Coca-Cola isn't the greenest of companies, what with its plastic-bottle packaging and pollution-prone bottling plants, its sustainability initiatives and pro-park stance are a step in the right direction.
--Sarah A. Henderson