Instead of tossing your old jeans, consider bringing them to a Volcom retailer near you
to help clothe someone in need. This fall the California skate-and-surf company is teaming up with the National Coalition for the Homeless
for their annual “Give Jeans a Chance” campaign, collecting used jeans and redistributing them to homeless people nationwide. Each year Americans throw away 2 quadrillion pounds of clothing
, so recycling used jeans won't only help keep someone warm this winter, it'll also keep landfills emptier.
Volcom aims to double last year’s collection count of 5,000 by setting up denim-recycling bins in more than 300 stores from Aug. 1 until Sept. 30. As an added incentive, Volcom will reward anyone that donates – the grand prize being a year's supply of Volcom jeans and a $1,000 goodie bag.