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The Green Life: Green Fashion Monday: The Ice-Watch

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January 10, 2011

Green Fashion Monday: The Ice-Watch

Ice-Watch Sili Green

On Fashion Monday, we highlight a hip, green fashion item. Got a stylish eco-friendly product to recommend? Tell us about it and look for it in an upcoming blog post.

Want some wrist art that says it’s time to save the Earth? Consider the Ice-Watch, named, as its website says, for the company’s concern “about unseasonal ice-melting.” Buy it in “Sili Green” for attention-grabbing style; someone’s sure to comment on it, which is when you can tell them that the proceeds from your sale went to WeForest, a nonprofit that works to reforest Ethiopia; each purchase represents 100 trees planted. The unisex timepiece comes in a whimsical Lego-shaped case that can be reused as a piggy bank. And here’s one more factoid to up the coolness factor: Ice-Watch is featured in the Black Eyed Peas’ smash-hit vid “The Time” (watch for it at 2:02). $110

--Avital Binshtock

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