Budweiser Wants You to Grow a Beard. Do it Anyway.

Is there anything manlier than a great beard? Probably not. As any hockey fan will tell you,  scraggly facial hair is key to winning late in the playoffs. It's also one of the main requirements for male environmental writers and reporters. Witness Ed Abbey, and the Green Life's own corral of bearded, whiskey-drinking, macho bloggers.

So this writer's not surprised to see the admen behind Budweiser — a brand synonymous with male sports and bland beer — turn to the beard to raise awareness about saving water. After all, if you're going to waste all that H₂0 on watered-down beer, you might as well save a little at your sink each morning.

Cynicism never saved a gallon of water on its own, though. (Cynicism, from our reporting, never successfully wooed a woman at a bar, either, Bud or no Bud in hand.) So perhaps Budweiser is to be given credit for alerting men everywhere to the problem of water scarcity and to the rugged beauty of a full-grown beard.

For all those men setting aside the razor this June, take a lesson from John Muir. He knew long ago that the beard is mightier than the saw.

--Kyle Boelte