Beyond Coal Activists Do the Pants-Off Dance Off
Do you love dancing, wear underwear, and hate coal? This video's for you.
The clip features a dance off in which scantily clad young people dance to transform a lump coal into more innocuous incarnations, like a penguin, bunny, or a flower. If you're wondering how a couple of kids shaking it in their skiivies could have any effect whatsoever on the seriously dangerous coal industry, relax. There's method to the madness.
Pact, the company behind this bout of dance fever, donates 10% of its sales to responsible causes, and its blue-and-black organic underwear supports the Sierra Student Coalition's Campuses Beyond Coal initiative. When they're not running around in their delicates, SSC activists plan and execute strategic campaigns that achieve impressive real-world results: They've already convinced 16 universities to stop burning coal on campus. When it comes to fighting coal, they're covered.