Green Sleuthing: Call Out Greenwashed Builders
Greenwashing is a form of marketing that undermines companies that are doing genuinely green work. This week's tips are about how to spot the deception and go instead for the real thing.
Tip #1: Meet your builders.
When you build or remodel your house, that's when your eco-footprint is most in danger of bloating. And plenty of contractors claim that they're green when they're not. So before breaking ground, consult the GreenSpec directory and look for trustworthy labels like the Cradle to Cradle and FSC certifications.
Tip #2: Choose food wisely.
Tip #3: Know your certifications.
Tip #4: Dig for facts.
Tell us: How do you make sure you're not being greenwashed?