Press "Print" to Plant a Forest
We've grown accustomed to seeing advertisements on nearly everything, from billboards slapped on buildings to those banners that stretch across the top of web pages. One place we wouldn't expect to find an ad is on our printer paper, but one man would like to change that, and for a good cause. Joe Miller's new startup, Print A Forest, sells footnote ads to fund tree reforestation projects, reports Good.
Miller refined the concept in college, as a scheme to offset the university library's environmental impact. By his estimate, the library printers churned out 9 million pages of paper per year, which amounted to the loss of 1,200 trees annually. He realized that by placing ads at the bottom of each piece of printer paper, he'd be able to fund tree-planting efforts. Now that idea has morphed into a company.
For enviros who have already taken some of the first steps toward a greener office or university — using recycled paper and printing only when absolutely necessary — Miller's Print A Forest program seems like a great way to take the sting out of those times when we're forced to press "print."