Patagonia Announces New Salmon Jerky
For over thirty years, outdoor gear company Patagonia has operated under the mantra of using business to "inspire and implement solutions to the environmental crisis." Normally, this means making products with alternatively-sourced cotton, but every once and a while, it means stepping into new territory.
Enter Patagonia Provisions, the company's first foray into the packaged food industry, their first product being environmentally-safe salmon jerky. Working with the SkeenaWild Conservation Trust, located in British Columbia, and Harold Kossler, the supposed "smokehouse guru of Terrace, B.C.," Patagonia hopes to produce a salmon product that derives from sustainable sources. The timing couldn't be better, considering the growing national media attention to eco-friendly fishing issues.
Strangely enough, this isn't the first time Patagonia has attempted to enter the packaged food market: in 2011, they prematurely announced the launch of Patagonia Provisions and the salmon jerky, before pulling the product for its lack of nutritional value. (A rep told BusinessWeek that the jerky included sauce with MSG.)
The folks over at Patagonia still may not have this whole new operation down perfectly yet 7mdash; go to their online store and note that Salmon Jerky is precariously grouped in with "Books & More." But, hey, at least it's a start.
Image courtesy of Patagonia, Inc.
Justin Cohn is a blogger for the Sierra Club. He is also a student at the University of California, Berkeley, an aspiring fiction writer, musician, and — occasionally — the guy who gets the mail. Twitter: @justinrcohn