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The Green Life: Fashion 2013: Environmental Tech on the Runway

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October 10, 2012

Fashion 2013: Environmental Tech on the Runway


2013 Chanel Fashion Show ScreenshotParis Fashion Week wrapped up last week and the biggest names in fashion pulled out all the stops, but the Chanel runway in particular caught our eye. The designer behind the 2013 Chanel line presented at Paris Fashion Week, Karl Lagerfeld, is an icon in the fashion world. On top of that, he has been known to be the visionary behind some pretty elaborate runways — including a runway modeled to look like the inside of an airline and a runway featuring glaciers and snow. This season's runway is no exception.

To showcase their Spring Summer 2013 collection in Paris, Lagerfeld used an  environmental technology theme complete with wind turbines and a solar panel-lined runway. While giving a nod to environmental technology is all well and good, the runway served no actual environmental functions. The fashion itself seemed loosely inspired by the theme, with breezy, billowing tops and dresses with solar panel-esque patterns. With such an elaborate setup, our question is: why not go all out and make this a fully-functional, environmental theme? Or at least incorporate repurposed fabrics into the designs.

Take a look at the video of the full show below and let us know your thoughts. Is it fashion forward or just frivolous? 

--Image is a screenshot from the video

--Jess Krager

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