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The Green Life: How Could You Say No to this Face?

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September 20, 2013

How Could You Say No to this Face?

Ian_with_logo01-520d4646833ddYou may know him as irresistible bad boy Damon Salvatore, but unlike the undead cad he plays on the Vampire Diaries, actor Ian Somerhalder just wants to compel people to protect the planet.

As part of the #STARTARYOT Challenge, the eco-minded thespian is asking fans to compete for a good cause. Here's where you come in: If Somerholder can help the Sierra Club Foundation raise the most funds on CrowdRise, RYOT will donate an additional $75,000 to the organization. That money would help the Club protect more wild places, get more kids outdoors, fight more pollution, and build a cleaner, healthier future.

Somerhalder, who has always had a connection to the outdoors, was inspired to take his eco-activism to the next level when he saw how the BP oil spill devastated his home state of Louisiana. An lest you think he's just lending his gorgeous face to the environmental movement, rest assured that Somerhalder also has his hiking boots on the ground — he recently took the stage at a Beyond Coal rally in North Carolina, where his strong words inspired a more than a few young fans to think differently about dirty energy.

The #STARTARYOT Challenge ends on Tuesday, September 24, so visit the site soon to help Somerhalder help the Sierra Club. Every donation — no matter how small — moves the Foundation closer to its goal. But first, take a moment to look into those dreamy, vampy eyes. You just can't resist doing a little good today.

--Photo by Renee Scott

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