Inspiring Connections Outdoors
By Stacy Bare, Sierra Club Outdoors Director
The acronym ICO and the mission -- to provide opportunities for people (especially youth) with limited access to the outdoors to safely explore, enjoy and project the natural world -- remain the same. We have 55 ICO groups in cities and towns across America going outdoors with 14,000 participants each year. And that number grows every year thanks to our dedicated volunteers and the growing nationwide movement to (re)connect with nature.
So why change the name?
There's a lot of familiarity with ICO, our long-standing moniker and acronym, and for many people, "InnerCityOutings" runs together as one word and quickly encapsulates the pride we all have in the tremendous work this program has done.
However, to some people the words "Inner City" have negative connotations, and have been a barrier to deeper engagement on the part of many participants, volunteers, would-be volunteers, donors, and agency partners.
Additionally, the term "Inner City" does not fully represent the geographic areas our program serves, which include rural and suburban neighborhoods and, frankly, anywhere Sierra Club leaders want to go outdoors with people who may not otherwise have easy access to the outdoors. "Inner City" is a term of the past. And ultimately, these were sufficiently compelling reasons to change the name.
To quote one of our San Francisco Bay Area volunteers, "We are in the business of empowering others, encouraging others, connecting with others, and -- dare I say it -- inspiring others."
We are excited about this next step in the future of Sierra Club Inspiring Connections Outdoors. Last year we grew by 20 percent, and we are working hard to double the number of participants getting outdoors with the Sierra Club nationwide by 2020.
Inner City Outings has served the Sierra Club -- and all who participated in the program -- well. Now ICO moves onward and upward with a new name that better encapsulates the full spectrum of people ICO seeks to reach.