Earth Friendly Friday
Like many smaller Sierra Club groups, the Virginia Chapter’s Roanoke Group wanted to attract bigger crowds to its events. So they decided to host a joint program series with the local Unitarian Church, which has an Environmental Concerns Committee. They placed ads in local newspapers and spread flyers all over town, and in October 2005 Earth Friendly Friday was launched, featuring a presentation on the health of the world's oceans. “The turnout was the largest for a Sierra Club event in anyone’s memory,” enthuses Roanoke Group Chair Mark McClain. The success has been repeated monthly ever since, with topics ranging from hiking the Appalachian Trail to world population issues to canoeing Virginia's rivers. McClain says the events have been averaging more than 50 attendees. "It's fair to say Earth Friendly Friday has become the most significant regular gathering of environmental folks in our area.” Read more about the Sierra Club’s partnership work with the faith community and others.