New Line of Eco-Friendly Cleaning Products Launches

Club gives imprimatur to Green Works, Clorox' first new line in 20 years

Today the Sierra Club launched its first cause-related marketing venture involving a widely-distributed consumer product: the Green Works line of all-natural eco-friendly household cleaning products, a joint venture with the Clorox Company.

"A big stumbling block for families who want to live a greener lifestyle has been the high cost of green products and the fact that they are not always easy to find," says Club Executive Director Carl Pope. "Industry has to be part of the solution, and the Sierra Club has the power to influence corporations to move in the right direction. This is a huge opportunity for us to influence the buying behavior of millions of people and give a giant kick-start to the market for safe, green, affordable cleaning products."

Green Works products contain no toxic chemicals, phosphorus, or bleach, and the packaging features the Sierra Club's name and logo and a statement about Green Works' support for the Club's work. The partnership and the products have been vetted and approved by a broad range of Sierra Club volunteers and staff, including the Board of Directors.

"We're committed to promoting solutions that help people live clean, green lives, and working with groups, including business, that are moving in green directions," says Club President Robbie Cox. "With Clorox, this is what we've been asking business to do, and here's a company that has taken a big step forward. We're interested in supporting that kind of behavior."

Learn more about the Sierra Club's work to promote safe and healthy communities.

Comments

[Volcano Les]

I was pleasantly surprised to see the claim that the products are not tested on animals. As far as I can tell, they don't contain animal products.

A consistent ingredient is corn-based ethanol which is probably not organically-grown. Reducing the use of non-organic pesticides and GMO crops would be in the best interest of the environment. Ethanol production is also known to use a lot of petroleum fuel. A better production method (which also applies to the vehicle fuel use of ethanol), or a different component using a less oil dependent fuel, would be a better solution.

Are the containers made from a non-petroleum plastic? Could the corn-based plastics (organically-grown, please) hold these cleaning products?

It would be an improvement if the Sierra Club not only embraced the "green" moniker, but to make the cradle-to-cradle philosophy part of their partner's goals.

[Fuller Brush]

Great line of products.