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Condoms or Consequences - Sierra Daily
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Sierra Daily

Dec 15, 2010

Condoms or Consequences

Don't let it be said that Sierra Daily was premature in coming to extol Sir Richard's Condom Company, the Boulder, Colorado, based hipster outfit that donates a prophylactic to a country in need for every one sold. (Slogan: "Doing good never felt better.") The New York Times'  Economix blog went there this morning, praising the cleverness of Sir Richard's current ad campaign, which juxtaposes the price of its product against the consequences:

However! We can add value to the discussion by reminding readers of the classic of this genre: this French advertisement from 2006. Parents, don't tell me you've never been there:


--Paul Rauber

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