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Budweiser Wants You to Grow a Beard. Do It Anyway. - Sierra Daily
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Sierra Daily

May 17, 2011

Budweiser Wants You to Grow a Beard. Do It Anyway.

Is there anything more manly than a great beard? Probably not. As any hockey fan will tell you, a scraggly beard is the key to winning late in the playoffs. It's also one of the main requirements for male environmental writers and reporters. Witness Ed Abbey, and Sierra Daily's own corral of bearded, whisky drinking, macho bloggers.

So this writer is not surprised to see the admen behind Budweiser –- that brand synonymous with male sports and bland beer –- turning to the beard to raise attention about saving water. After all, if you're going to waste all that H20 on watered-down beer you might as well save a little at your sink each morning. (Perhaps they should advertize that they are preserving hops, too, through the weakness of their brew.)

Cynicism never saved a gallon of water on its own, though. (Cynicism, from our reporting, never successfully wooed a woman at a bar, either, Budweiser or no Budweiser in hand.) So perhaps Budweiser is to be given some credit for alerting men everywhere to the problem of water scarcity and the rugged beauty of a full-grown beard.

For all those men putting down the razor this June, take a lesson from John Muir. He knew long ago that the beard is mightier than the saw.

--Kyle Boelte

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