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Sierra Daily

Oct 11, 2011

"Reality Sucks"

GmAd_small

So we bailed GM out of bankruptcy and we get this: a new ad campaign targeted at campus newspapers urging young people to "Stop pedaling...start driving." In the ad at right, a cyclist has to shield his face lest the cute woman in the passing automobile recognize him. The coda to GM's "Reality Sucks" campaign is "luckily the GM college discount doesn't," but it could just as well describe the ugly business of auto marketing. Another example: While GM is pushing its more fuel-efficient cars like the Malibu in this "mileage-sensitive market," a new generation of monster trucks is waiting in the wings for the next dip in gasoline prices.

--Paul Rauber 

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