Any Bike Will Do
Why don't more people ride bikes? One reason may be "choice paralysis"--the psychological stasis that comes of having too many choices to make. (See psychologist Barry Schwartz's famous TED talk on the subject here.) The dizzying array of bicycles available to the prospective buyer could easily trigger such paralysis. Road bike or fixie? Mountain bike or commuter? Traditional or electric? It's easy to see how the newbie cyclist might despair of choosing and stick with the car instead.
But as this charming story from Baton Rouge, Louisiana shows, when it comes down to getting where you need to go, any bike will do. Stuck in traffic on her way to surgery, Dr. Catherine Baucom stopped at a colleague's house and asked to borrow a bike. The only one available, however, was a 7-year-old's pink starter bike. It did the trick.
Southern Mississippi TV Station WLOX has the video. TypePad doesn't like it for some reason, but you can see it here.
Image: BRASS Surgery Center
PAUL RAUBER is a senior editor at Sierra. He is the author, with Carl Pope, of the happily outdated Strategic Ignorance: Why the Bush Administration Is Recklessly Destroying a Century of Environmental Progress. Otherwise he is a cyclist, cook, and father of two. Follow him on Twitter @paulrauber