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The Green Life: Trader Joe's Vows to Sell Sustainable Seafood

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April 02, 2010

Trader Joe's Vows to Sell Sustainable Seafood

Fish in store Thanks to a persistent Greenpeace campaign, Trader Joe's announced earlier this week that, by the end of 2012, they'll sell only sustainable seafood in all their stores. In doing so, they join the ranks of other national retailers: Target recently promised to stop selling farmed salmon and Whole Foods has long been committed to responsible fish-selling.

One of the reasons for Trader Joe's change of heart is the failing grade the chain got in Greenpeace's sustainable-seafood report, "Carting Away the Oceans." Thanks to this announcement, though, they'll likely pass this year's inspection. As part of the deal, Trader Joe's pledged to remove all "red-listed" species from their shelves. They'll also increase shoppers' ability to make informed decisions by changing their seafood labels to include detailed information about each species' origin, catch or production methods, and Latin names.

--Sophie Matson

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