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The Green Life: Daily Grommet Peddles Eco-Treasures With Great Stories

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July 22, 2010

Daily Grommet Peddles Eco-Treasures With Great Stories

Filming Jules Pieri, looking to bridge her passion for product design with the power of social media, went searching for a way to showcase ordinary people creating extraordinary things – and the Daily Grommet was born. The site highlights one "grommet" – a new, unique product – each day, weeding through submissions from dozens of designers, inventors, and creators to find fresh offerings from small businesses with a great story to tell. After choosing an item, Pieri and her co-workers evaluate each product and post video reviews online.

“There is a very strong interest in our green and eco-living products,” she said. “I think it’s because Daily Grommet consumers understand our goal is not for you to buy more, it’s for us to find better made products with inspirational stories that preserve craft and community.”

“We want to take these grommets from relative obscurity to heroic," she added, "and find unconventional products that are labored with love, made for consumers who want to support something they truly care about.” Pieri calls this “citizen commerce," conveying the idea that people can shape the marketplace by choosing to buy products they feel connected to.

Think you’ve got a grommet-worthy product? Submit your idea here.

--Allison McCann / photo courtesy Daily Grommet


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