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The Green Life: Veggie Dating Site Filled with Carnivores

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October 03, 2011

Veggie Dating Site Filled with Carnivores

Not vegetarian Vegetarian singles have plenty of options when searching for a like-minded soul mate online, but at least one dating site — the UK-based Veggie Dates — uses the term "vegetarian" very loosely.

The Advertising Standards Authority (ASA) recently cracked down on Veggie Dates after learning that most of the people in its database were actually meat eaters. Apparently, the non-vegetarian members were funneled into Veggie Dates by way of its parent company, Global Personals, which maintains more than 6,000 dating sites. According the Guardian, Veggie Dates claimed the phrase "meet single vegetarian men and women" wasn't misleading because they never used the word "only."

Unimpressed by this sneaky wordplay, the ASA ordered Veggie Dates to amend its misleading language. The site now caters to people who "lead a healthy lifestyle" and the homepage admits that site's operators  "cannot guarantee that non-vegetarians won't join the site."

--Della Watson


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